Character World Wins Wall-E License

Disney Pixar has signed the U.K.’s Character World to produce bedroom ranges for summer blockbuster, Wall-E. The Wall-E collection includes duvets, curtains, fleece blankets and snuggle sacs.

Danny Schweiger, director at Character World, says: “There is a real buzz around Wall-E, especially after the hugely successful release in America. It looks set to be the family movie of the summer and its wide appeal means the brand looks set to be around for a long time. It complements our ever expanding range of movie licenses for 2008 and beyond.”

Character World, supplies brands including Disney Princess, Roary the Racing Car, High School Musical, Thomas, Dora the Explorer and the Simpsons.