Character World Adds Sales Director

Character World has appointed Tony Lewis to the role of U.K. sales director.

In his new role, Lewis will work with the company’s brand and creative teams to ensure maximum penetration across a number of retail sectors in the U.K., including developing lines for major retailers.

Prior to joining Character World, Lewis served as sales director at The Christy Group Limited for 16 years.

“We’re pleased to welcome Tony to the team. In his role as sales director at The Christy Group Limited, Tony worked closely with licensors like Disney to produce and sell licensed fancy dress costumes,” says Danny Schweiger, joint managing director, Character World. “This wealth of experience in both the textiles and licensing world will be an asset to our business.”