Cath Kidston, The World of Peter Rabbit Collab During 120th Anniversary

In celebration of the 120th anniversary of Beatrix Potter’s “The Tale of Peter Rabbit,” Cath Kidston has introduced a collaboration with The World of Peter Rabbit. 

Developed under license from Penguin Ventures, on behalf of Peter Rabbit brand owners Frederick Warne & Co., the collection of hand-drawn illustrations and story-telling prints is witnessed across bags, clothing, home and children. The collection continues to showcase the brand’s dedication to its ‘Cath Cares’ initiative with organic cotton being utilized for tea towels and aprons. 

“It is a joy to design the Beatrix Potter collection; to tell these beautiful stories through print is a real pleasure,” says Holly Marler, creative director, Cath Kidston. “It reminds me of my childhood and when my children were small. To evoke these fond memories and nostalgia is really important to our brand and makes our print narrative really passionate and purposeful. Watching each of these characters come alive in Cath Kidston’s landscape and celebrating Beatrix Potter’s craft was truly an honor.” 

Cath Kidston’s print design team were inspired by Beatrix Potter's life as an artist, scientist, painter and author. Each print embraces Beatrix Potter’s sketches from the classic story, originally drawn in letters to her friend and former governesses’ young son, plus other characters and stories, including “The Tailor of Gloucester” and “The Tale of Jemima Puddle-Duck.” 

Mr. McGregor’s garden comes to life with hand-drawn botanicals and vegetables, woven among Beatrix Potter’s illustrated characters. Hidden notes of Cath Kidston’s own print heritage, such as a newly drawn take on the archive mushroom can also be found. 

“We were delighted to collaborate with Cath Kidston again and to see this beautiful collection launch during the 120th birthday celebrations for Peter Rabbit,” says David Sprei, commercial director, Penguin Ventures. “Cath Kidston has brought Beatrix Potter’s classic character to a contemporary audience through their exquisite craftsmanship and narrative-led design. We can’t wait to see the response to the collection from customers and fans alike.” 

The collaboration is launching both online and in store in the brand’s flagship store in Piccadilly on July 25.