American Greetings Properties is collaborating with Spanish fashion designer Krizia Robustella for a collection of Care Bears (or Los Osos Amorosos as it's known locally) apparel.
A longtime Care Bears fan, Robustella will design embroidered and silkscreen printed t-shirts, sweatshirts, pants, dresses, skirts and blouses.
The collection will debut at 080 Barcelona Fashion Week in early February and launch in fashion specialty clothing stores throughout Spain in September.
“We are super excited to collaborate with Krizia Robustella for a fashion forward Care Bears collection," says Carla Silva, senior vice president, global licensing, AGP. "Her vision, creativity and exposure will allow Care Bears to reach a new audience and experience the brand in a trendy and fashionable way. This partnership will bolster the Care Bears presence in the market and will further enhance the brand’s footprint.”