The Care Bear Gummy Vitamin line will include multivitamins, prenatal and more.
NORTH AMERICA–American Greetings Entertainment has partnered with Integrity Vitamins & Supplements for a line of supplements based on its Care Bear characters.
The Care Bears Gummy Vitamins license was brokered through Seltzer Licensing on behalf of American Greetings Entertainment and The Brand Liaison on behalf of Integrity Vitamins.
Under the agreement, Integrity Vitamins will produce a line of gummy vitamins for children and adults that includes a multivitamin, vitamin C, probiotic and prenatal products.
The range will be available online and at major retailers including mass merchants, grocery and drug channels beginning summer 2018.