Aykroyds will develop a line of nightwear that will include pajamas, onesies and dressing gowns, and Poeticgem is set to produce t-shirts for both men and women.
The brand already has a strong presence in the apparel sector through a clothing line from BCI. Other licensees include Igloo for publishing, Danilo for greetings and calendars, BB Designs for gift ranges and Roy Lowe and Sons for socks.
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