Sage Licensing Deals taps Loungefly, Mad Dog, Jay Franco and more to bring the Icelandic lifestyle brand to the U.S.
Sage Licensing Group, alongside Playlife Company, brokered the deals.
New licensees for the lifestyle brand include Loungefly for accessories, Mighty Fine for apparel, Pyramid for stationery, Mad Dog for socks and Jay Franco for bedding. Additional categories will be added in the coming quarters.
The new products are set to launch exclusively with a major U.S. retailer this holiday season.
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