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Betty Boop Takes Brazil

Betty Boop Takes Brazil
King Features, the exclusive worldwide licensing agent for Fleischer Studios, has entered a deal with Brazilian lingerie retailer Loungerie for a Betty Boop-inspired collaboration.

Vertical Licensing brokered the deal.

The new range offers corsets, a garter belt, nightgowns, bras and panties in various Betty Boop Pantone reds and blacks.

“The Loungerie collection captures Betty’s essence perfectly,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “She is fun, flirty and–most of all–confident, as are the pieces in this collection.”

The Betty Boop collection is available now at Loungerie locations across Brazil.

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