Betty Boop Fashions Launch in China

Now available in nearly 1,000 Five Plus stores and shop-in-shops, as well on online, the Five Plus x Betty Boop collection features dresses, separates and accessories.

Global Brands Group, King Features' licensing agent in China, brokered the collaboration. (King Features is the exclusive worldwide agent for Betty Boop brand owner Fleischer Studios.)

“Pairing Betty Boop’s iconic look with the swingy, youthful design approach of the Five Plus brand is a stroke of fashion genius,” says Cathleen Titus, vice president, international licensing, King Features. “The brand embodies the five classic elements of exploration, music, art, love and peace–all characteristics that align perfectly with our irrepressible star.”