BBC Worldwide to Rep Sooty in ANZ

BBC Worldwide has signed on to become the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand.

The deal with Redan Alchemy will see BBC Worldwide ANZ represent Sooty across television, merchandise, theatrical and digital rights, including distribution of the modern remake of the long-running children’s TV series, “The Sooty Show.”

The iconic yellow bear, who made his TV debut on the BBC show “Talent Night” in the 1950s, has recently been enjoying a revival with “The Sooty Show” airing daily on CITV and a sell-out live tour.

“We’re thrilled to represent Sooty,” says Elie Mansour, head of consumer products, BBC Worldwide ANZ. “It is a quality, well-loved brand, and we’re looking forward to bringing it alive for young audiences in Australia and New Zealand. We see lots of potential to develop the Sooty brand in this market.”