Aardman Animation Partners with Primus for Sculptures

Homeware, gifting and garden décor brand Primus has partnered with Aardman Animation for a range of sculptures and decorative ornaments.

License Global

December 7, 2022

1 Min Read
Wallace sculptures
Wallace sculptureAardman Animation

As part of an exclusive licensing deal between The Perry Group and Aardman Animation, Primus’ new range of metal figurines for home features Wallace and follows on from the 2020 launch of other characters including Gromit, criminal penguin, Feathers and characters from “Shaun the Sheep.”

Included in the range is a collection of metal wall signs depicting Aardman movie posters and scenes from the upcoming 2024 “Wallace & Gromit” movie.

“To quote Wallace, this is a ‘grand adventure’ for the team who have worked so hard to complete the collection,” Steve Perry, director, marketing, Primus. “The enduring popularity of the characters has driven lasting demand for this range, and we are delighted to bring the main character to retailers as well as a whole new series for fans to collect.”

“The ‘Wallace & Gromit’ phenomenon continues to grow in popularity and these lovable characters are set to be another sure-fire winner for the brand,” adds Perry. “With some ‘woolly’ good offers on the branded merchandiser units too, the licensed Aardman range will look striking in store, and we know will a sure-fire winner with customers.”

“Primus has been a first-class licensee,” says Ian Downes, director, Start Licensing. “Working with Aardman was their first venture into licensing and it has been really pleasing to see how they have developed their Aardman range. We know the products are popular with fans not least as Primus have captured the characters well and with a great attention to detail.”

The range will be available through Cherry Lanes Garden Centres across the U.K. from the new year.

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