4Kids Expands Dinosaur King

4Kids Entertainment signed P&R to produce a variety of Dinosaur King branded goods hitting the market across Serbia, Bosnia and Herzegovina, Macedonia, Croatia and Slovenia. The products will be released in the fall to support the launch of the TV series in the region.

Products will include stickers and sticker albums, activity books, candy, chips and fruit juices, which will be available through petrol stations, bookshops, kiosks newsagents and grocery chains.

It will be shown on Ultra, a Serbian-language kids’ TV channel, five days a week in Serbia, Bosnia and Herzegovina and Montenegro. "Dinosaur King" is also available on the O.K. cable channel in Croatia.

“Dinosaur King has proved successful wherever it has launched and this latest agreement is further evidence of the faith licensees have in the brand,” says Sandra Vauthier-Cellier, managing director, 4Kids Entertainment International. “The products that P&R are launching are perfect for Dinosaur King’s core fan base of five to ten year-olds and should prove to be a big success at retail.”