Consumer Products has announced a new leadership hire responsible for the operational management and growth strategy of its expanding e-commerce business. Dan Cook is joining the team as senior vice president, global e-commerce, leading strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omnichannel retailers and third-party marketplace accounts.
In this role, Cook will bring insights from previous experiences to create a global center-of-excellence and help expand e-commerce penetration by defining sales strategies and developing marketing programs to drive consumer engagement across Paramount products and franchises. Cook will also be tasked with setting the strategy for e-commerce maximization at all omnichannel accounts, developing new business models to optimize all CP categories in the traditional licensing business. Based in Los Angeles, Cook will report to Dion Vlachos, executive vice president, hardlines and retail, Paramount Consumer Products.
“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” says Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.”
Prior to joining Paramount, Cook held various e-commerce positions with Unilever, Mondelez International and Walmart where he was accountable for digital performance and competitive growth. Cook has also held positions at Target, The Nielsen Company, Supervalu and Macy’s.
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