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Paramount Consumer Products Names Dan Cook Senior Vice President of Global E-Commerce

Cook will lead strategy and execution of Paramount Consumer Products’ e-commerce business growth.

License Global

May 17, 2022

1 Min Read
Dan Cook.
Dan Cook.Paramount

Paramount Consumer Products has announced a new leadership hire responsible for the operational management and growth strategy of its expanding e-commerce business. Dan Cook is joining the team as senior vice president, global e-commerce, leading strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omnichannel retailers and third-party marketplace accounts.  

In this role, Cook will bring insights from previous experiences to create a global center-of-excellence and help expand e-commerce penetration by defining sales strategies and developing marketing programs to drive consumer engagement across Paramount products and franchises. Cook will also be tasked with setting the strategy for e-commerce maximization at all omnichannel accounts, developing new business models to optimize all CP categories in the traditional licensing business. Based in Los Angeles, Cook will report to Dion Vlachos, executive vice president, hardlines and retail, Paramount Consumer Products.               

Read More: Paramount Promotes Pam Kaufman to President, Consumer Products and Experiences

“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” says Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.” 

Prior to joining Paramount, Cook held various e-commerce positions with Unilever, Mondelez International and Walmart where he was accountable for digital performance and competitive growth. Cook has also held positions at Target, The Nielsen Company, Supervalu and Macy’s.  

Paramount is exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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