This is the first-ever partnership between the two icons.

License Global

December 23, 2020

1 Min Read

Kareem Abdul-Jabbar has announced his partnership with the estate of his friend Bruce Lee. The partnership is done in collaboration with Iconomy.

“Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee Family Company,” says Deborah Morales, chief executive officer, Iconomy. “A collaboration of this caliber – fusing sports, culture and leadership – embodies the Iconomymission of helping icons go from success to significance, andwill open the door to more impactful partnerships.”

The collaboration between these two iconic athletes and advocates for social justice kicked off with the release of a limited-edition t-shirt on November 27- Bruce Lee’s 80th birthday.

“We had an unlikely friendship - a 7’2” basketball player and a 5’8” martial artist - but we had a shared interest in music, the arts, philosophy and improving the lives of people who looked like us,” says Abdul-Jabbar. “We believe that tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.”

The tribute video can be seen at the link : The limited edition social justice t-shirt is now on sale at

“My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way,” says Shannon Lee, Bruce’s daughter. “This partnership is a tribute to his legacy and the inspiration he - and Kareem - continue to be when it comes to uniting our global community.”

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Bruce Lee

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License Global

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