In partnership with Newman’s Own, 100% of profits go to help children.

November 15, 2023

2 Min Read
Newman's Own
Newman's OwnThe Paul Newman Wet Brush.

Wet Brush, creator of The Original Detangler hairbrush, has unveiled a new, special-edition hairbrush inspired by the late actor, racecar driver and philanthropist, Paul Newman, in partnership with Newman’s Own, the brand Newman founded.  

Wet Brush is the first brand selected to participate in Newman’s Deal, an initiative by Newman’s Own, which gives away Newman’s image to brands that want to use his iconic visage to attract new consumers as long as 100% of the profits from the limited-edition products help children.  

The special-edition Wet Brush x Newman’s Own Pro Detangler in deep blue, inspired by Newman’s iconic blue eyes, is encased in collectible packaging. The Wet Brush is an award-winning brush renowned for its ultra-soft Intelliflex bristles that glide through tangles on all hair types easily, minimizing pain, effort and breakage. All profits from the sale of the Wet Brush x Newman’s Own Pro Detangler will be donated to Newman’s Own Foundation, which will grant the funds to organizations such as SeriousFun Children’s Network in service of the foundation’s mission to help kids facing adversity. SeriousFun Children’s Network is a global community of 30 camps and programs delivering life-changing experiences to children with serious illnesses, and their families, free of charge.  

“We’re thrilled to partner with Newman’s Own on this special-edition brush that feels as good to use as it does to give,” says Melissa Ayers, vice president, brand strategy and growth, Wet Brush. “I have witnessed firsthand the meaningful impact that Newman’s Own Foundation and SeriousFun Children’s Network have on children and their families, and Wet Brush is proud to support this important initiative.” 

“More than 40 years ago, when Paul Newman established Newman’s Own, he declared that the company would give away 100% of its profits,” says Nicole Malcolm-Manyara, chief marketing officer,  Newman’s Own. “Today, Newman’s decision to ‘give it all away’ is still leading the way in the world of philanthropy and we’re excited to announce our first ‘Newman’s Deal’ partnership with another brand, launching a special-edition hairbrush with Wet Brush that gives away 100% of the profits to help kids.”  

The special-edition Wet Brush x Newman’s Own Pro Detangler in Deep Blue will be available exclusively on Wetbrush.com while supplies last.

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