WBCP Re-ups Euro Loyalty Program

New programs will feature characters from “Looney Tunes,” “Tom and Jerry” and more across the EMEA.

Warner Bros. Consumer Products EMEA has renewed its partnership with retail marketing company TCC for several new retail loyalty programs that feature characters from the studio’s animation portfolio.

“TCC is one of the leading experts in retail marketing,” says Paul Bufton, vice president, licensing and business development, WBCP EMEA. “Our previous experience of working with TCC has shown the team to be extremely knowledgeable of our brands, and what retail loyalty programs will best work with our properties and their retailers. The programs that they develop are proven to attract new customers, engage customer loyalty and retain the most valuable customers by offering them added value incentives.”

“Tom and Jerry,” “Scooby-Doo” and “Looney Tunes” are just some of the properties that will front the retail campaigns across the EMEA region.

The promotions will cover instant rewards programs, digital consumer games, redemption reward schemes and “spend and get” offers at supermarkets, hypermarkets, gas stations, convenience stores and DIY and home improvement stores.

“We are proud to continue our strong and successful relationship with Warner Bros. Consumer Products and look forward to introducing some great new stories and relevant trends at retail through Warner Bros. Consumer Products’ amazing portfolio of characters,” says Marco Camisi, global licensing director, sports and entertainment campaigns, TCC. “As market leaders, we always aim to develop holistic and exciting events that enhance the core DNA of the brands that we work with.  We have done this with great success at key European retailers including Aldi, Auchan, El Arbol, Esselunga, Merkur, Billa and Coop, and now look forward to implementing many more impactful campaigns.”