Volkswagen Drives into Easter Confections
IMG taps Kinnerton to create chocolate and more inspired by the auto brand’s Campervan.
EUROPE–Volkswagen has partnered with Kinnerton to launch its first range of branded chocolates.
IMG, Volkswagen’s licensing agent, brokered the deal.
The confectionery collection will celebrate the Easter season with products inspired by Volkswagen’s iconic car models including a hand-decorated, milk chocolate Campervan, which will be available exclusively at Marks & Spencer.
Additional products will include a toast rack and chocolate egg, mug, egg and buttons as well as a premium egg packaged in the shape of the Campervan, which will be available at a variety of U.K. retailers including ASDA, The Range, Fosters, Morrisons and NISA.