Virgin Galactic Program Takes Flight


Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a consumer products program for the commercial spaceline.

Fluid World represents the brand, which is owned by Sir Richard Branson’s Virgin Group and aabar Investments, in all global territories except North America.

Branding design house Skew Studio unveiled the brand’s official style guide at an event held just prior to Brand Licensing Europe this week in London.

The new licensing program will leverage key assets of the space program including White Knight Two (the carrier vehicle), Space Ship Two (the space vehicle) and Virgin Galactic’s Gateway to Space at Spaceport America, alongside real-life photography, iconography and the Virgin Galactic logo.

The Virgin Galactic program is currently on track to become the world’s first commercial spaceline, and has already sold more than 650 tickets, which is more than the total number of people who have ever gone to space.