Versa Brings Brazilian Brands to Mexico

Brazilian licensing agency Supermarcas Participações has tapped Versa Licensing to represent its brands in Mexico.

Among the brands included in the agreement are Fiorucci, Ford, Pininfarina, Smiley, Blaupunkt and Telefunken.

Eventually the relationship will go both ways, with Supermarcas also representing Versa’s brands in Latin America.