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January 18, 2024
Varsity Spirit, a cheerleading, dance team and band apparel, camps and competitions company, has announced a partnership with Corkcicle, a drinkware company. This collaboration will offer limited-edition, co-branded drinkware products. The exclusive products will be available for purchase at events and on Varsity Spirit’s online store.
“We are thrilled to officially bring the Corkcicle brand together with Varsity Spirit, the global leader in cheer, across so many great touchpoints with this partnership,” says Eric Miller, co-founder, president, Corkcicle. “There is so much incredible synergy between our two brands and the athletes we’re seeking to serve.”
In addition to developing a co-branded drinkware line, Corkcicle will serve as the official Presenting Sponsor for The League by Varsity All Star.
“This partnership with Corkcicle represents a new era of innovation and style in the spirit industry,” says Matt Deimund, chief transformation officer, Varsity Spirit. “Together, we are poised to elevate the experiences of students, athletes and fans alike. We’re thrilled about what the future holds as we work hand in hand with Corkcicle to continue raising the bar and setting new standards for excellence in our field.”
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