University of California Continues with CLC

The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017. CLC will continue to manage the school's domestic and international licensing programs, as it has done since 2007.

In the past seven years, CLC has negotiated a number of co-branded partnerships for the university with brands including Victoria’s Secret Pink, Dockers and Star Wars.

Cal is also part of CLC’s National Marketing Fund, which helps strategically position the university’s trademark licensing program and optimize growth opportunities.