TLC Debuts Jeep Stroller Line

Licensing agency TLC announced the expansion of the J is for Jeep brand into a new collection of baby strollers for the North American market.

April 6, 2018

TLC Debuts Jeep Stroller Line

Licensing agency TLC announced the expansion of the J is for Jeep brand, one of four lifestyle brands in the Jeep licensing portfolio, into a new collection of baby strollers for the North American market through a license agreement with Delta Enterprise.

Launching this fall at mass market retailers, the initial collection of stroller styles will range in price from $79 for the standard umbrella model to $150 for the jogging stroller.

“We are pleased to have signed a first-class partner who really understands both the legacy of the Jeep brand and the playful, fun nature of the J is for Jeep brand,” says Rohena Dua, global licensing operations, FCA, owners of the Jeep brand.

Jeep plans to expand the relationship by having Delta also develop an even higher-end collection of J is for Jeep Brand strollers for distribution through specialty retailers.

“Jeep has an adventurous spirit, so the J is for Jeep Brand is a wonderful fit for Delta’s stroller products and for parents of little adventurers,”

says Jennifer Snyder, vice president, licensing, Delta Children’s Products.

“This is a truly special brand with great potential,” says Angela Farrugia, group managing director, TLC. “J is for Jeep Brand engages the imagination of buyers and parents alike with smile-inducing graphics. We are very excited about some of the amazing opportunities on the horizon.” 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.