TLC Debuts Jeep Stroller Line

Licensing agency TLC announced the expansion of the J is for Jeep brand, one of four lifestyle brands in the Jeep licensing portfolio, into a new collection of baby strollers for the North American market through a license agreement with Delta Enterprise.

Launching this fall at mass market retailers, the initial collection of stroller styles will range in price from $79 for the standard umbrella model to $150 for the jogging stroller.

“We are pleased to have signed a first-class partner who really understands both the legacy of the Jeep brand and the playful, fun nature of the J is for Jeep brand,” says Rohena Dua, global licensing operations, FCA, owners of the Jeep brand.

Jeep plans to expand the relationship by having Delta also develop an even higher-end collection of J is for Jeep Brand strollers for distribution through specialty retailers.

“Jeep has an adventurous spirit, so the J is for Jeep Brand is a wonderful fit for Delta’s stroller products and for parents of little adventurers,” says Jennifer Snyder, vice president, licensing, Delta Children’s Products.

“This is a truly special brand with great potential,” says Angela Farrugia, group managing director, TLC. “J is for Jeep Brand engages the imagination of buyers and parents alike with smile-inducing graphics. We are very excited about some of the amazing opportunities on the horizon.”