April 6, 2018
Launching this fall at mass market retailers, the initial collection of stroller styles will range in price from $79 for the standard umbrella model to $150 for the jogging stroller.
“We are pleased to have signed a first-class partner who really understands both the legacy of the Jeep brand and the playful, fun nature of the J is for Jeep brand,” says Rohena Dua, global licensing operations, FCA, owners of the Jeep brand.
Jeep plans to expand the relationship by having Delta also develop an even higher-end collection of J is for Jeep Brand strollers for distribution through specialty retailers.
“Jeep has an adventurous spirit, so the J is for Jeep Brand is a wonderful fit for Delta’s stroller products and for parents of little adventurers,”says Jennifer Snyder, vice president, licensing, Delta Children’s Products.
“This is a truly special brand with great potential,” says Angela Farrugia, group managing director, TLC. “J is for Jeep Brand engages the imagination of buyers and parents alike with smile-inducing graphics. We are very excited about some of the amazing opportunities on the horizon.”
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