The Smurfs Partner with Maspex in the Baltics

New branded food products available this month.
License Global

November 8, 2022

Smurfs-branded products by Maspex.
Smurfs-branded products by Maspex.DeAPlaneta

Smurf characters will be featured on dry goods from Maspex, the biggest food company in Central and Eastern Europe. The deal, signed with

DeAPlaneta Entertainment

, will launch a collection of products in Poland, Estonia, Latvia and Lithuania featuring

The Smurfs

The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). The limited-edition items will be available in Kaufland stores starting this month. 

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