License Global
November 8, 2022
Smurfs-branded products by Maspex.DeAPlaneta
Smurf characters will be featured on dry goods from Maspex, the biggest food company in Central and Eastern Europe. The deal, signed with
, will launch a collection of products in Poland, Estonia, Latvia and Lithuania featuring
.
The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). The limited-edition items will be available in Kaufland stores starting this month.
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