The upcoming deals will be targeting sleepwear, loungewear, socks, slippers, throws and more.

License Global

April 28, 2022

1 Min Read
The Brand Liaison

The Comfy, a brand seen on “Shark Tank,” is launching its outbound licensing efforts making the brand available in several categories including sleepwear, loungewear, socks, slippers, cold weather accessories and throws.  

“Wearing a Comfy is like being enveloped in a warm hug, and we are passionate to offer more products that make you comfy whether you are binging Netflix at home with your family and friends, making Tik Toks or going out to brave the cold weather,” says Michael Speciale, co-founder, The Comfy. 

Following two years of inbound licensing efforts, including Disney, Marvel and Sports Licensing, The Brand Liaison will now also lead the outbound licensing initiatives and is setting up meetings with prospective partners for Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas Booth F154. 

“Over the last couple years, The Comfy has secured its foothold as the brand that is synonymous with being ‘comfy’ and it is searched for by name,” says Brian Speciale, creator, The Comfy. “Our number one goal is to extend the comfort that comes from being in a Comfy into logical brand extension categories like lounge, socks, slippers and more.” 

For more information on licensing of The Comfy brand, email Laurie Smith of The Brand Liaison [email protected]

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The Brand Liaison

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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