TeamSnap Partners with SquadLocker on Custom Apparel

SquadLocker, a custom team apparel software and fulfillment service, has announced a strategic partnership with TeamSnap, provider of sports management software and online community for youth sports. 

“With this partnership, we’re excited that every new team created through the TeamSnap mobile app will get a ready-to-shop Team Store made possible through the SquadLocker Partner API,” says Fletcher Jones, chief product officer, SquadLocker. “Each Team Store includes sports-specific gear that can be further customized by the team with logos, required kits and fundraising.” 

“SquadLocker has built a world-class buying experience and has eased the burden and hassle that often comes along with apparel shopping to help bring convenience to parents, coaches and organizers,” says Greg Ludke, seneior vice president, corporate strategy and development, TeamSnap. “We are thrilled to partner with them and enhance our ecosystem by providing a tailored, multi-brand apparel and uniform experience to the hundreds of thousands of teams on our platform.” 

Each store is unique and managed by the individual team, with the support of SquadLocker’s customer success team. Team and league administrators can customize specific items with their team logo, colors and mascots, from SquadLocker’s catalog of 16,000+ products from 70+ top brands, like Nike, adidas and Under Armour. Teams will also have access to the SquadLocker breakthrough sublimated uniform line (SquadGEAR) which facilitates immediate production and ships in 3-5 days on a single-unit basis all season long. 

Coming soon, SquadLocker users will have access to SquadStudio where they can design and customize uniforms instantly. Throughout the process, users will be supported by live chat experts to help with design, pricing, bulk or direct-to-player delivery options and more. 

This partnership also provides an opportunity for teams to use their store for fundraising purposes and sponsored uniforms, reducing and offsetting costs for families, and aligning with TeamSnap’s belief that sports should be equitable for all. 

“TeamSnap and SquadLocker make the perfect pair,” says George Overholser, chief executive officer, SquadLocker. “We are combining the impressive reach of TeamSnap's youth sports ecosystem with the rich capabilities of SquadLocker’s easy-to-use and highly customizable team apparel solution.”