This spring, Naturipe (strawberries and blueberries) is representing WildBrain’s new Strawberry Shortcake character in the berry category, Sunkist is promoting blood oranges with Strawberry Shortcake’s friend Orange Blossom, and Envy (apples) is celebrating Strawberry Shortcake’s move to Big Apple City in the new series. A complete "Fruitastic" produce takeover featuring images of Strawberry Shortcake and her friends will kick off in May at select retailers. With limited-edition packaging and merchandising displays, in-store promotional opportunities are available for a short time.
"As lifelong fans of the original Strawberry Shortcake series, we are thrilled to be partnering with WildBrain, as well as Sunkist and Envy, to celebrate the new series,” says CarrieAnn Arias, vicepresident of marketing, Naturipe Farms. “This gives our produce brands a great opportunity to cross-promote all the delicious fruit that is featured in ‘Berry in the Big City’ and to help establish the next generation of fans of this iconic brand.”
To celebrate the partnership and prominently feature its delicious strawberries and blueberries, Naturipe has launched an interactive web page featuring Strawberry Shortcake and Blueberry Muffin that includes new custom recipe videos.
Sunkist rolled out limited-edition packaging for blood oranges, featuring Strawberry Shortcake and Orange Blossom, available in 2-lb. and 3-lb. bags at select retailers. Naturipe has POS display signage to support the promotion available for retailers. Envy apples has also created promotional 2-lb. bags and bins. All three brands have also developed nutritious recipes for citrus, berries and apples.
"As Strawberry Shortcake and pals 'bake the world a better place' in Big Apple City, only the best apple will do," says Cecilia Flores Paez, head of marketing, North America, T&G Global. "That's why Strawberry Shortcake has partnered with Envy apples. Prized for their beautifully balanced sweetness, uplifting fresh aroma, and delightfully satisfying crunch, Envy apples are a perfect ingredient for enjoying both exciting adventures and everyday special moments with the people we love."
"We're thrilled that parents and kids – especially moms and daughters – will be able to share their love of Strawberry Shortcake and delicious fruit this spring through our partnership with Sunkist Growers, Naturipe Farms and Envy Apples," says Michael Riley, chief brands officer, WildBrain. "These household name brands are ideal promotional partners in our global Strawberry Shortcake franchise program, designed to inspire and delight kids through new content, toys, games, books, music, events and more.”
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