Sony Pictures Consumer Products Kicks Off ‘Cobra Kai’ Licensing ProgramSony Pictures Consumer Products Kicks Off ‘Cobra Kai’ Licensing Program

As “Cobra Kai” enters a new dojo on Aug. 28 with the first two seasons landing on Netflix, Sony Pictures Consumer Products has announced a comprehensive licensing lineup for the new season.

The latest program includes partnerships in categories including gaming, apparel, accessories, collectible toys, publishing, costumes, home goods and more. The following licensees for “Cobra Kai” have products available now:

“We are super excited to bring the first two seasons of ‘Cobra Kai’ to Netflix’s massive, global audience, with a third season on its way in 2021,” says Jamie Stevens, executive vice president, Worldwide Consumer Products, Sony Pictures Entertainment. “We are taking the show beyond the screen and into the hands of consumers through a variety of merchandise offerings, and we are honored to have such a fantastic roster of licensees to help make that happen. With even more help from our showrunners themselves who make sure we are staying true to the DNA of ‘Cobra Kai,’ we’re confident that fans everywhere will be proud to show ‘no mercy’ for their fandom by sporting these epic show-themed products.” 

In addition, “Cobra Kai” is getting the gaming treatment with a new mobile game published by Boss Team Games coming this fall, along with a new console game from Gamemill called “Cobra Kai: The Karate Kid Saga Continues” launching Oct.27.

Sony Pictures Consumer Products is also taking “Cobra Kai” beyond the U.S. with international licensee collaborations including:

Select products are now available in the U.S. with additional products being released throughout the year and in 2021. Product can be found at major retailers including Amazon, Box Lunch, FYE, GameStop, Hot Topic, Spencer’s and Walmart. 

The latest program comes on last year’s licensing agreements for when the “Karate Kid” sequel was a YouTube Original series.