Sony Pictures Consumer Products Kicks Off ‘Cobra Kai’ Licensing Program

“Cobra Kai” is getting an extensive licensing program with partners such as Funko and Bioworld.

License Global

August 26, 2020

2 Min Read

As “Cobra Kai” enters a new dojo on Aug. 28 with the first two seasons landing on Netflix, Sony Pictures Consumer Products has announced a comprehensive licensing lineup for the new season.

The latest program includes partnerships in categories including gaming, apparel, accessories, collectible toys, publishing, costumes, home goods and more. The following licensees for “Cobra Kai” have products available now:

  • Bioworld for apparel such as sleepwear, headwear, hosiery and accessories;

  • Contenders Clothing for boxer briefs, hats, shirts, sweatshirts and tanks;

  • Funko for action figures, phone accessories, backpacks, keychains, belts and buckles and hats;

  • IDW Publishing for comic books;

  • NECA for collectibles;

  • Party City for a Johnny Lawrence adult costume;

  • Spirit Halloween for adult costumes themed for Daniel LaRusso and Johnny Lawrence;

  • Surreal Entertainment for water bottles, stickers, duffle bags, wrist and headbands;

  • Teespring for apparel and accessories;

  • The Araca Group for an official “Cobra Kai” store featuring apparel, home décor and accessories, with all-new notebooks and mugs; and

  • Trends International for posters.

“We are super excited to bring the first two seasons of ‘Cobra Kai’ to Netflix’s massive, global audience, with a third season on its way in 2021,” says Jamie Stevens, executive vice president, Worldwide Consumer Products, Sony Pictures Entertainment. “We are taking the show beyond the screen and into the hands of consumers through a variety of merchandise offerings, and we are honored to have such a fantastic roster of licensees to help make that happen. With even more help from our showrunners themselves who make sure we are staying true to the DNA of ‘Cobra Kai,’ we’re confident that fans everywhere will be proud to show ‘no mercy’ for their fandom by sporting these epic show-themed products.” 

In addition, “Cobra Kai” is getting the gaming treatment with a new mobile game published by Boss Team Games coming this fall, along with a new console game from Gamemill called “Cobra Kai: The Karate Kid Saga Continues” launching Oct.27.

Sony Pictures Consumer Products is also taking “Cobra Kai” beyond the U.S. with international licensee collaborations including:

  • Caprice for apparel (Australia, New Zealand); and 

  • Ecell Global phone and tablet accessories (France, Germany, Ireland, Italy, Spain, U.K.).

Select products are now available in the U.S. with additional products being released throughout the year and in 2021. Product can be found at major retailers including Amazon, Box Lunch, FYE, GameStop, Hot Topic, Spencer’s and Walmart. 

The latest program comes on last year’s licensing agreements for when the “Karate Kid” sequel was a YouTube Original series.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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