New Era Collabs with emoji

New Era has partnered with the emoji brand to launch an exclusive sportswear collaboration for young adults. Classic New Era silhouettes are mixed with emoji brandicons, such as heart eyes, smiley faces, peace and love gestures, skulls and more.  

The collection includes 19 SKUs, including caps, bucket hats, T-shirts and tank tops with vivid prints and embroidery that reflect the brand’s DNA and quality. 

“We are thrilled to collaborate with New Era in Brazil for the first time; sportswear is a fundamental item in our wardrobes today,” says Marco Huesges, chief executive officer, founder, emoji. “Most people have become conscious of health and try keeping fit, and this is perfectly demonstrated in the new collection.”