Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The Disguise and LEGO partnership first started in 2015.
September 2, 2021
Disguise has announced a multi-year renewal of global rights for its LEGO costume line.
The company will continue to design, market, manufacture and distribute costumes and costume accessories for the LEGO Group across the world.
“The LEGO brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them,” says Tara Hefter, president and general manager, Disguise. “We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic mini figure characters, the LEGO brick, their series ‘Ninjago’ and several of their lines that fall under the LEGO umbrella.”
Disguise’s costumes and accessories of LEGO-inspired styles are available online, at major retailers and Halloween specialty stores across the world.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like