JCB Adds Four Kids' Licensees

British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K. 

April 6, 2018

JCB Adds Four Kids' Licensees

British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K. with the addition of greetings, toys, apparel and tableware.

The new licensing partnerships include:

  • Gemma for a greetings line and gift wraps featuring the My First JCB brand. The range will include age and relation cards, along with gift bag and wrapping paper; 

    • Zippy Baby for JCB-themed baby garments including baby bandana bibs and gifting items;

      • Kids Bee Happy for a range of sand art sets featuring “My First JCB” characters for preschoolers and authentic JCB machines for older children;

        • Sambro for key children’s categories including 3D luggage, back-to-school and lunch and dinnerware.

          Initial products from all four new partnerships will begin hitting the shelves as early as July.

          “I am delighted that, through these partnerships, we will be bringing to market exciting new products for our young fans," says Sam Johnson, senior licensing manager, JCB Consumer Products. "Everyone from babies to school children can now enjoy the new JCB Kids product ranges which allow them to further engage with this iconic British brand.”

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