Introducing: RUN-DMC x Igloo

Igloo has announced a special-edition collaboration with RUN-DMC, one of the original icons of hip-hop, by dropping two new custom-designed coolers exclusively at Igloocoolers.com/rundmc.  

The first RUN-DMC Little Playmate cooler and KoolTunes Playmate cooler with Bluetooth speakers pay tribute to the rap group while celebrating 50 years of hip-hop. 

“Collaborating with RUN-DMC is the chance of a lifetime, and we’re beyond thankful to bring together the original undisputed kings of hip-hop and our iconic Playmate cooler,” says Adrienne Berkes, vice president, marketing, Igloo. “We’re launching our RUN-DMC collection at a really special time, giving fans the chance to keep celebrating 50 years of hip-hip and 40 years of RUN-DMC with their collectible cooler along for the ride.” 

RUN-DMC’s impact on the music industry solidifies them as pioneers within and outside of hip-hop, and their influence is represented throughout the artwork of Igloo’s RUN-DMC Playmate cooler collection. 

Igloo will also be offering fans the chance to score one of 50 limited-edition Little Playmate coolers designed by hip-hop visual artist, Cey Adams, at the RUN DMC 40th Anniversary Pop-Up Shop hosted at Bleeker Trading.