Both coolers feature graphics and photographs depicting 40 years of the rap trio.

License Global

August 11, 2023

1 Min Read
The two RUN-DMC coolers.
The two RUN-DMC coolers.Igloo

Igloo has announced a special-edition collaboration with RUN-DMC, one of the original icons of hip-hop, by dropping two new custom-designed coolers exclusively at  

The first RUN-DMC Little Playmate cooler and KoolTunes Playmate cooler with Bluetooth speakers pay tribute to the rap group while celebrating 50 years of hip-hop. 

“Collaborating with RUN-DMC is the chance of a lifetime, and we’re beyond thankful to bring together the original undisputed kings of hip-hop and our iconic Playmate cooler,” says Adrienne Berkes, vice president, marketing, Igloo. “We’re launching our RUN-DMC collection at a really special time, giving fans the chance to keep celebrating 50 years of hip-hip and 40 years of RUN-DMC with their collectible cooler along for the ride.” 

RUN-DMC’s impact on the music industry solidifies them as pioneers within and outside of hip-hop, and their influence is represented throughout the artwork of Igloo’s RUN-DMC Playmate cooler collection. 

Igloo will also be offering fans the chance to score one of 50 limited-edition Little Playmate coolers designed by hip-hop visual artist, Cey Adams, at the RUN DMC 40th Anniversary Pop-Up Shop hosted at Bleeker Trading. 

Read more about:

IglooNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like