IMG Packs Goodyear Luggage

Auto brand will bring its branding to travel products.

The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.

IMG, Goodyear’s licensing agent, brokered the deal.

The collection includes a raft of soft trolleys and hard case luggage, as well as a line of outdoor bags, shoulder bags, duffle bags, wallets and a belt pack.

The new luggage collection complements the Goodyear fashion range, which includes a range of apparel, footwear and accessories.

The Goodyear luggage and bags collection is now available at specialty luggage stores in Europe.

IMG has worked with Goodyear since 2009 and has extended the brand into various categories across Europe, Asia and South America, including car accessories, footwear, apparel and three-wheel vehicles, among others.