DreamWorks-branded content will be included in the car company’s new in-vehicle VR platform.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
The Honda and DreamWorks collaboration will focus on creating a software development kit that fuses live data to feed in-vehicle entertainment, education and information applications, which will enable the car company to bring its Honda Dream Drive prototype to life.
Furthermore, the Honda Dream Drive will enable passengers to immerse themselves in a VR world triggered by the motion of the vehicle.
"Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers," says John Moon, developer relations lead, Honda Developer Studio. "The collaboration with DreamWorks enables Honda to enhance the in-vehicle experience through new ways of delivering information and entertainment."
Honda will demonstrate a proof of concept version of its Honda Dream Drive in-car virtual reality prototype, featuring DreamWorks content, during CES show hours.
"We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers," says Jeff Wike, chief animation technology officer, DreamWorks Animation. "Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement."