Help for Heroes Enters Apparel Aisle

Cotton Traders is on board to support the U.K. charity with branded shirts and jackets.

EUROPE–U.K. charity Help for Heroes has partnered with the British apparel company Cotton Traders to launch a new range of branded casualwear.

The new line will comprise of four polo shirts, a rugby shirt, a fleece jacket and pique top. Each item in the collection will also feature a discreet Help for Heroes logo on the left side of the chest, excluding the pique top and rugby shirt, which will display the Help for Heroes 10th anniversary emblem.

In addition, for every product sold Cotton Traders will make a 10 percent contribution to Help for Heroes.

“We’re delighted to be partnering with Help for Heroes on this range of stylish casualwear that will not only appeal to a large number of our customers but that will help to fund and boost awareness of the valuable work that Help for Heroes does.”

The Help for Heroes-themed polo shirts and pique top are now available. Meanwhile, the fleece and rugby shirt will launch next month at garden centers, high street retailers, travel-related outlets and Cotton Traders locations.