New York-based licensing agency Brandgenuity brokered the deal.
The new Hefty Ultimate with Arm & Hammer odor control trash bags feature patented odor neutralizing technology in three scents: scent-free, lavender and
Clean Burst, which is Arm & Hammer’s most popular scent.
Hefty Ultimate with Arm & Hammer trash bags will arrive on shelf across the U.S. this fall.
“Arm & Hammer has a longstanding heritage of eliminating kitchen odors, and we are thrilled at the opportunity to extend Arm & Hammer odor control equity into this new line of Hefty high-quality kitchen trash bags,” says Tammy Talerico-Payne, director of licensing, Church & Dwight. “We welcome Hefty Ultimate with Arm & Hammer to the family of quality Arm & Hammer products.”
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