Hefty Partners with Arm & Hammer

Reynolds Consumer Products has teamed up with Church & Dwight’s Arm & Hammer brand for a new line of Hefty odor control trash bags.

New York-based licensing agency Brandgenuity brokered the deal.

The new Hefty Ultimate with Arm & Hammer odor control trash bags feature patented odor neutralizing technology in three scents: scent-free, lavender and

Clean Burst, which is Arm & Hammer’s most popular scent.

Hefty Ultimate with Arm & Hammer trash bags will arrive on shelf across the U.S. this fall.

“Arm & Hammer has a longstanding heritage of eliminating kitchen odors, and we are thrilled at the opportunity to extend Arm & Hammer odor control equity into this new line of Hefty high-quality kitchen trash bags,” says Tammy Talerico-Payne, director of licensing, Church & Dwight. “We welcome Hefty Ultimate with Arm & Hammer to the family of quality Arm & Hammer products.”