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April 6, 2018
Harley-Davidson Motor Company and Sailor Jerry Spiced Rum have entered a multi-year partnership that will include customized motorcycles, events and more.
To kick off the collaboration, Sailor Jerry will unveil a series of 22 customized Harley-Davidson motorcycles, which will feature designs from a variety of artists including tattoo artists Jonathan Valena (aka JonBoy), Oliver Peck and Megan Woznicki (aka Megan Massacre), as well as muralist Alexander Mijares, automotive designer Michael “BuckWild” Ramirez and artist L’Amour Supreme. Members of the Harley-Davidson styling team have also contributed to the designs.
The new motorcycles will be unveiled at the Harley-Davidson Museum in Milwaukee, Wis., on May 2 with a host of festivities. Following the celebrations, the bikes will tour the U.S., with stops at a variety of liquor retailers, Sailor Jerry’s Fleet Week New York celebrations and more. Additionally, Fans of the collaboration will also have a chance to enter a sweepstakes to win a motorcycle.
Furthermore, the partnership will come to life at a host of bars, restaurants, Harley-Davidson dealerships and joint celebrations throughout the U.S. leading up the motorcycle brand’s 115th anniversary next year.
"Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit," says Josh Hayes, senior brand manager, Sailor Jerry Spiced Rum. "Harley-Davidson shares Sailor Jerry's genuine Americana values for freedom and living outside the lines. With Harley-Davidson, we look forward to a long partnership that celebrates our shared brand beliefs."
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