New licensees include global toymaker, Wyncor, launching licensed memory foam in plush line under Miraball brand worldwide.

License Global

March 7, 2024

1 Min Read
License Global

GennComm ImaGENNation, product development and licensing division of GennComm, has announced the U.S. Patent and Trademark Office has issued the company’s latest patent on its fiber-in-slime furry compound, which makes slime products furry, hairy and stretchy. This is the fifth issued U.S. Patent for tactile and sensory products in GennComm’s IP portfolio, which includes four relating to memory foam used in plush toys. 

GennComm’s patented technologies were all invented in-house by Jeremy Brian Medwed, who serves as director, innovation, GennComm’s ImaGENNation division. 

GennComm pioneered the memory foam in plush toy category in 2017, licensing it first to Beverly Hills Teddy Bear Company for the introduction of the Squeezamals plush. 

Now, seven years later, GennComm’s newest licensee, Wyncor, is leveraging GennComm’s IP for Wyncor’s collectible Miraball platform. 

Miraball licenses include brands like “Miraculous” from ZAG Entertainment, Paramount’s “SpongeBob SquarePants,” “PAW Patrol” and “Teenage Mutant Ninja Turtles,” Hasbro’s My Little Pony, “Peppa Pig,” Transformers, Monopoly and Emojis. 

GennComm first licensed its now-patented fiber-in-slime furry compound technology to Zuru Toys, which sold licensed products during the pandemic as “Hairy Slime.” GennComm has reacquired the rights from Zuru and is seeking a new licensee to bring its now-patented formulations to market. 

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