Ellen Plans Pet Products

TV star's lifestyle brand ED will be translated onto new Posh Paws line.

Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.

"We're very excited to team up with Posh Paws to design and create unique pet accessories reflective of our brand's artistic design," says Marisa Gardini, managing partner and chief executive officer, ED. "With Posh Paws' industry expertise, we look forward to working with them in developing this extension of the ED brand."

Set to launch in March, the collection will include pet beds, toys, carriers, leads, collars, feeding bowls, sweaters and coats. Additional categories including grooming and hygiene products will be introduced later in 2016.

"We are thrilled to partner with Ellen DeGeneres' lifestyle brand to transform her design vision into high-quality pet products," says Isaac Dweck, vice president, Posh Paws. "ED's strong design perspective, coupled with Ellen's personality and known love for animals, is a natural fit for our portfolio of brands, and we are looking forward to collaborating on these fine pet products."