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Disney Consumer Products Strengthens Organizational Structure for Future Growth 0

Disney Consumer Products will undergo significant organizational changes in order to prepare the company for the future goal of doubling its global licensing business to $50 billion in retail sales, License! Global has learned. The new corporate struc

April 6, 2018

2 Min Read

The new corporate structure and new positions, which will take effect June 1, are designed to accommodate the growth of global licensing, which has expanded from $12 billion to $26 billion in retail sales over the past seven years, and to reintegrate the North American Disney Stores into DCP, following the recent acquisition of the chain from The Children’s Place.

“This is the most significant organizational evolution undertaken at Disney Consumer Products since 2000,” says Andrew Mooney, chairman, DCP. “Today, DCP is enjoying solid growth in every segment. I’m energized by this evolution, knowing it will get us to $50 billion [retail sales] and beyond.”

At the center of the new global licensing structure will be Jessi Dunne, who will step into the newly created position of head of global licensing. On the retail side,
Jim Fielding will lead The Disney Store globally, including the stores in Europe and the newly reacquired North American stores, which will once again be part of DCP. Both Dunne and Fielding will report directly to Mooney.

“Since joining DCP in 2003, Dunne has transformed Disney Toys into a true toy company by emphasizing product quality and innovation, leveraging a greatly diversified property portfolio, and integrating the insights and skills of the Consumer Electronics team. In the process she has more than doubled our toys business,” says Mooney. “Since 2005, [Fielding] has systematically built RSM’s creative, sales and marketing teams into engines driving key account growth, while also overseeing DCP’s licensed and owned Disney Stores and online businesses. Jim’s roots are in vertical retail.”

Other new positions and promotions include:

  • Jim Calhoun has been appointed to the newly created role of head of Disney Consumer Products North America.

  • Pam Lifford will now lead both global apparel, accessories and footwear (AAF) and global home, bringing together her deep background in both businesses. In North America and China, AAF and home will merge, with teams aligning against consumer segments.

  • Vince Klaseus will replace Jessi Dunne as head of global toys. Mark Coleman will lead both global stationery and the North American infant team, and J.D. Edwards will lead global food, health, and beauty.

  • According to Mooney, the retail sales and merchandising structure of franchise, creative, marketing and sales has been realigned to meet the focused requirements of global Licensing and regional needs for differentiated retail solutions.

  • Luis Fernandez will continue to lead global creative.

  • Mary Beech will lead franchise strategy for animated and live action franchises created by the Studio, as well as “legacy” franchises such as Princess and Fairies.

  • Lisa Avent will manage the growing roster of television franchises, including Mickey and Pooh, which today are largely driven by TV content. Fernandez, Beech, and Avent will report to Jessi.

  • Edward Kummer will lead online retail at DCP, reporting directly to Mooney.

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