Clorox Hits the Pool

KIK Custom Products is planning a new line of Clorox pool and spa products.

The line of pool chemicals and accessories will appear under the new Clorox Pool&Spa brand in the U.S. and Canada.

"This initiative builds on KIK's capabilities in pool products and enables us to introduce the Clorox brand into a new lifestyle category for consumers," says Dawn Willoughby, senior vice president and general manager, cleaning division, The Clorox Company.