BWI Deals for RSPB Plush Toys

Wild Republic is on board to launch the RSPB-branded toys at zoo and museum shops, garden centers and other retail outlets.

EUROPE–The U.K. nature conservation charity RSPB has partnered with U.S.-based Wild Republic for a line of branded plush toy birds with sound.

Brands with Influence, the RSPB’s licensing agency, brokered the deal.

Wild Republic’s plush toy birds will be available at a variety of retail outlets including garden centers, zoo gift shops, museum gift shops, toy shops and through RSPB.

“It’s terrific to have Wild Republic back on board with this license,” says Dom Wheeler, director, Brands with Influence. “The range of quality birds with sound now encompasses 21 different British wildlife birds and Wild Republic is working with the RSPB to extend the offering, continuously redesigning and encouraging collectability.”