has welcomed Karina Rhoden to its team as senior creative manager.
Rhoden will be a key player in the day-to-day product development process, as well as the creation of style guide assets.
Having been in the licensing industry for nearly six years, she will work on popular brands such as Sesame Workshop,
, That’s not My…, Odo, Miraculous, Magic Mixies and Route 66.
“Bulldog has such a diverse portfolio with a highly creative team,” says Rhoden. “It’s so fantastic to be working with an agency as respected and skilled across so many aspects of licensing.”
Prior to joining Bulldog, Rhoden worked at The Smiley Company, where she rose to the position of licensing and product development manager. She began her licensing career with TLC Brand Management in brand and products approval. In 2019, she was nominated as finalist for Licensing International’s U.K. Rising Star Award and is part of the U.K. YPN (Young Professionals Network) Licensing Committee.
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