Classic British motorcycle brand secures licensees for worldwide deals spanning leather goods, apparel, scale models and more.
U.K. firm Licensing Management International has signed four new partners for products that will further expand BSA Motorcycles’ heritage licensing program.
First, the motorcycle brand has partnered with 7 Vision for an exclusive range of leather goods in the U.K. The new line features bags and wallets as well as an apparel collection including knitwear, underwear, hoodies, t-shirts and leather jackets.
Desperate Enterprises will produce a range of branded tin signs, tin thermometers and ice box magnets for the U.S. and Canada.
Next, WSI Models will create a line of BSA M21 scale models for ANWB, The Royal Dutch Touring Club’s 70th Anniversary. The models will be available in the Netherlands, Belgium and Luxembourg.
Finally, Vision Eleven has signed on to develop an apparel range that is comprised of adult knit and woven tops, jersey and fleece, cold- and warm-weather headwear, socks, underwear and light outwear. The apparel collection will be available in the U.S. and Canada.
Additionally, India-based automobile manufacturer Mahindra, a subsidiary of Classic Legends, has bought the BSA Company. In addition to its initiatives in reviving the BSA motorbike, the company plans to re-launch the classic British bike brand worldwide.