November 15, 2023
BWO has entered into an arrangement with Playboy Enterprises International, part of PLBY Group, to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India across various categories, including fashion and accessories, beauty and grooming, home, innerwear and shopping experiences.
“It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing, coupled with their solid understanding of the cool Gen Z and millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” says Allison Kopcha, chief business development officer and licensing, Playboy.
“Leveraging Playboy’s unique assets, such as the iconic Rabbit Head logo and its vast heritage archive assets, will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can,” says Mitali Desai, co-founder, chief operating officer, Black White Orange.
Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects and Bonker’s Corner.
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