Black + Decker Adds PartnersBlack + Decker Adds Partners
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
April 6, 2018

Beanstalk signs Bradshaw, W Appliances for program extensions.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
Beanstalk, Black & Decker’s licensing agency, brokered the deal.
As part of the agreement, Bradshaw will introduce a line of Black + Decker-branded pots and pans, peelers, mixers, cutlery, barbeque tools and bakeware.
Bradshaw’s new line will be available at mass retailers, department stores, online and club stores.
Meanwhile, W Appliance will develop a line of compact appliances including refrigerators, freezers and wine coolers, humidifiers and fans.
W Appliance’s range of products will be available at mass, home improvement, e-commerce, department, mid-tier, warehouse club, specialty, grocery and drug retailers.
Both lines complement Black + Decker’s existing licensed products program, which includes small appliances, garden tools, automotive products and “how to” books.
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