Asembl Secures Mentos Deal

has secured the first Australian brand extension partnership for

Perfetti Van Melle

’s Mentos brand, launching a gel-design air freshener range with Balco Brands.   

Available from Kmart stores and online, the

Mentos

Air Freshener range is inspired by the Mentos shape and flavors and includes four fragrances: Grape, Mint, Strawberry and Pineapple. 

“Balco Brands has proven to be an exceptional partner who truly grasps the value of our brand’s icons,” says

Marta Ballesteros

, global licensing manager, Perfetti Van Melle. “Our popular confectionery has been reinterpreted into a uniquely original and innovative air freshener gel that offers an amazing fruity and minty fragrance experience. We are confident that this creation will be a tremendous success, and a must-have product desired by fans to enhance any ambience.” 

“Sold in more than 130 countries including here in Australia there is no doubt Mentos is a much-loved brand,” says Justin Watson, managing director, Asembl. “The Mentos team