Products of Change Announces Global Expansion, Free Clinics at LEV

With 260 global members, Products of Change has expanded its reach into the U.S., Canada, Australia and New Zealand with local meetings happening throughout September this year. 

The Products of Change membership is made up of global licensing professionals including licensors, licensees, retailers and supporting functions who are focused on internally transitioning their business to produce and act more sustainably.  They are sharing best practice to advance the industry forward taking on sustainability.

Joining the international team is Lian Huddle, general manager for licensing, events and brand strategy, Designworks Clothing Company who will drive local collaboration in Australia and New Zealand, and a formidable North American partnership between Andrea Green, owner, Globally Green Consulting, who will take on responsibility for the growth and collaboration for the United States and Brenda Seto, independent marketing and licensing consultant and WFIM (Women in Food Industry) board member who will lead key growth initiatives in Canada plus contribute and develop North American strategies. Both Green and Seto are focused on helping CPG, brand and license companies develop sustainability and diversity and inclusion strategies while leveraging support from the PoC Board Ambassadors.  Green will also develop opportunities to partner and collaborate with WFIM for PoC across Canada and other key markets.

The new ambassadors will join Leonora Aixas who leads sustainable initiatives in Spain along with the 11 global category ambassadors building action locally.  

Joining Helena Mansell-Stopher for the free sustainability clinics at Licensing Expo will be Andrea Green, Brenda Seto, June Kirkwood (POC ambassador for net zero) and Carrie Lomas, chief executive officer, Brand Conscience. 

“Transforming the way you operate through a sustainability lens reduces not only environmental and supply risks, but also attracts and retains talent, as well as expanding audience reach and building brand loyalty,” says Mansell-Stopher, chief executive officer, Products of Change. “Sustainability and financial success go hand-in-hand if business is to flourish and that is why POC is proud to be offering free sustainability clinics at the show this year.  We are also pleased to invite Carrie Lomas, chief executive officer, Brand Conscience to offer insights into the latest digital technology available to the market”. 

Visit the Products of Change virtual booth at Licensing Expo Virtual to book a meeting with the team: Helena Mansell-Stopher, Andrea Green, Brenda Seto, June Kirkwood and Carrie Lomas.