Licensing Expo Virtual 2021 Reveals Licensing U Content and Agenda

The Licensing U Agenda for the 2021 Licensing Expo Virtual digital event is designed for all attendees wanting to expand their expertise – early bird passes end this Friday, July 23.

License Global

July 19, 2021

3 Min Read

Licensing Expo Virtual, in partnership with industry trade association Licensing International, has announced the first wave of speakers confirmed as part of Licensing U program offered at the event’s 2021 edition, taking place Aug. 24-26 in a virtual format.

Celebrating 40 years of connecting IP owners with retailers, manufacturers and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industry.

Licensing U is a Licensing Expo staple produced by Licensing International. This year’s educational offering will span three tracks offering everything from the basics of licensing to insight into the topics and trends impacting the brand licensing universe. Topics range from the “Basics of International Licensing” and “What You Need to Know About Royalty Rates” to “What Makes a Good Collaboration?”

"We are so excited to share our Licensing U content, which – thanks to our partners at Licensing International – features an outstanding line up of speakers and topics with something for everyone," says Anna Knight, vice president, licensing, Informa Markets.

Licensing U is made up of three content tracks:

  1. Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry, Licensing U’s "Basics" track offers an introduction to how the licensing business works; contracts and other legal basics; royalty rates, style guides, retail development and more;

  2. Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s Spotlights. The sessions will focus on specific areas such as art & design, corporate brands, sports, entertainment and location-based entertainment; and

  3. Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s “Tactics to Strategies” track offers more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry, including collaborations, NFTs and more.

“With nearly 20 sessions available, Licensing U brings Licensing Expo Virtual attendees everything they need to know about the $292B licensing industry,” says Maura Regan, president, Licensing International. “Our strong lineup of speakers and diverse range of topics has been designed to ensure all attendees leave connected and engaged with the information they need to move their businesses forward.”

The lineup of speakers for Licensing Expo Virtual includes Seltzer Licensing, Ferdinand IP Law Group, Pacific Licensing Services, Brandgenuity, Retail Monster, FanGirl Consulting and Brand Management, Jewel Branding, Licensing International, Sesame Workshop, The Battersby Group and more.

Program highlights include:

Basics of Licensing

  • Basics of Licensing Law;

  • Basics of International Licensing; 

  • What You Need to Know about Royalty Rates;

  • Working with Agents and Consultants;

  • Developing a Retail Plan; and

  • Building a Compelling Brand Guide.


  • Spotlight on Art Licensing;

  • Spotlight on Location-Based Licensing;

  • Spotlight on Sports Licensing;

  • Spotlight on Corporate Brand Licensing;

  • Spotlight on Entertainment Licensing; and

  • Spotlight on Fashion/Lifestyle Licensing.

Tactics and Strategies

  • What Makes a Good Collaboration?;

  • The Future of NFTs;

  • Sustainability Strategies;

  • Why Diversity & Inclusion Makes Good Business Sense; and

  • Confronting Supply Chain Challenges.

Attendees can secure their Licensing U Pass from $88 for one track or $156 for the All-Access Pass by booking before July 23 to take advantage of the 20 percent Early Bird discount by registering for Licensing Expo Virtual and adding the pass at check-out. Licensing International members benefit from an additional 10 percent discount.

For a full download of the 2021 Licensing Expo Virtual agenda, visit here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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