July 19, 2021
Celebrating 40 years of connecting IP owners with retailers, manufacturers and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industry.
Licensing U is a Licensing Expo staple produced by Licensing International. This year’s educational offering will span three tracks offering everything from the basics of licensing to insight into the topics and trends impacting the brand licensing universe. Topics range from the “Basics of International Licensing” and “What You Need to Know About Royalty Rates” to “What Makes a Good Collaboration?”
"We are so excited to share our Licensing U content, which – thanks to our partners at Licensing
Licensing U is made up of three content tracks:
- Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry, Licensing U’s "Basics" track offers an introduction to how the licensing business works; contracts and other legal basics; royalty rates, style guides, retail development and more;
- Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s Spotlights. The sessions will focus on specific areas such as art & design, corporate brands, sports, entertainment and location-based entertainment; and
- Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s “Tactics to Strategies” track offers more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry, including collaborations, NFTs and more.
“With nearly 20 sessions available, Licensing U brings Licensing Expo Virtual attendees everything they need to know about the $292B licensing industry,” says Maura Regan, president, Licensing International. “Our strong lineup of speakers and diverse range of topics has been designed to ensure all attendees leave connected and engaged with the information they need to move their businesses forward.”
The lineup of speakers for Licensing Expo Virtual includes Seltzer Licensing, Ferdinand IP Law Group, Pacific Licensing Services, Brandgenuity, Retail Monster, FanGirl Consulting and Brand Management, Jewel Branding, Licensing International, Sesame Workshop, The Battersby Group and more.
Program highlights include:
Basics of Licensing
Basics of Licensing Law;
Basics of International Licensing;
What You Need to Know about Royalty Rates;
Working with Agents and Consultants;
Developing a Retail Plan; and
Building a Compelling Brand Guide.
Spotlights
Spotlight on Art Licensing;
Spotlight on Location-Based Licensing;
Spotlight on Sports Licensing;
Spotlight on Corporate Brand Licensing;
Spotlight on Entertainment Licensing; and
Spotlight on Fashion/Lifestyle Licensing.
Tactics and Strategies
What Makes a Good Collaboration?;
The Future of NFTs;
Sustainability Strategies;
Why Diversity & Inclusion Makes Good Business Sense; and
Confronting Supply Chain Challenges.
Attendees can secure their Licensing U Pass from $88 for one track or $156 for the All-Access Pass by booking before July 23 to take advantage of the 20 percent Early Bird discount by registering for Licensing Expo Virtual and adding the pass at check-out. Licensing International members benefit from an additional 10 percent discount.
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