LBE: How to Master the Experience Economy

License Global speaks with experts from across the LBE market to shed light on how shared experiences can become life-long memories.

License Global

October 3, 2023

1 Hr View
LBE: How to Master the Experience Economy : Watch Now

Date: Oct 2, 2023

Duration: 1 Hr

Location-based Entertainment has created a new layer of engagement for fans and families worldwide, but how can brands navigate the market, find the right format to maintain authenticity and work with best-in-class partners? License Global speaks with experts from across the market to shed light on how shared experiences can become life-long memories.

Speakers:

  • Alex Sanson, Magic Light Pictures

  • Gary Pope, Kids Industries

  • Brian Hook, CCO, The Everywhere Group

  • Moderator: Ben Roberts, EMEA Content Director, License Global

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like