Brand Licensing Europe Announces Final Weeks to Apply for 2024 Retail Mentoring Programme

Applications close in December.

License Global

November 15, 2023

3 Min Read
Brand Licensing Europe logo, Global Licensing Group
Brand Licensing Europe logoGlobal Licensing Group

Applications for Brand Licensing Europe’s 2024 Retail Mentoring Programme close on Dec. 22, giving retailers just weeks to secure one of the few remaining places.   

More than 90 retailers participated in the 2023 programme, a record number and a 20% uplift on the previous year, with buyers from My 1st Years, Ann Summers, HMV and Frasers Group joining the programme for the first time. This year, organizers encourage more first-timers to participate and enjoy the benefits.   

BLE’s Retail Mentoring Programme – which has been running for over a decade – is a free CPD-accredited course that educates qualifying retailers on the who, how and why of brand licensing, helping to improve their licensing strategy, enhance their CV and career path and develop relationships with fellow retailers, leading brand owners and agents.   

The 2024 RMP delegates’ first event will be Licensing for Retail Day, which returns to Convene London on March 7 after a storming debut this year. The programme concludes with attendance at BLE taking place Sept. 24-26 at ExCeL, London.   

The 2024 RMP programme includes:   

  • A minimum of one day with a leading brand owner or agent. In 2023, these hosts included Wildbrain CPLG, Hasbro, NHM, Bravado, Acamar, Sega, Pink Key Licensing and CAA 

  • The opportunity to judge The Licensing Awards product categories 

  • Product development workshops 

  • CPD accreditation on completion 

  • Invitation to the mentoring programme alum networking group

  • Ongoing mentoring and advice from the BLE team 

Related:Watch: License Global at Licensing for Retail Day 2023

“At BLE, we know all about the positive impacts working with licenses can bring retailers, and it’s our mission to share that knowledge with as many as possible,” says Laura Freedman-Dagg, head, retail, Global Licensing Group. “We’ve invested heavily in our Retail Mentoring Programme over the last few years – it’s now CPD accredited, and it’s packed full of juicy, forward-looking content, classes and experiences that really do make a tangible difference to the careers, buying decisions and businesses of the retailers who take part. This year, we had to close applications two months early. For 2024, it will be four months ahead of schedule. That really is a testament to how well respected this initiative has become and how in-demand places on it are. We have just a handful of space left to allocate, and I would love to see more new retailers on the programme for 2024 to really spread the word as widely as possible.”   

Retailers already confirmed for the 2024 programme include John Lewis, Iceland,, Tesco, Sainsbury’s, The Works, FatFace, Asda, John Lewis, Joules, Morrisons, Lipsy at Next, Vanilla Underground, The Entertainer, Bargain Max, Card Factory, HMV, Joules, MY 1st Years, Jojo Maman Bebe, TruffleShuffle and New Look.  

Who qualifies?

The following people are all invited to apply for a place on the 2024 programme before applications close. Access the 2024 Retail Mentoring Programme form here.  

  • Retail buyers, marketers, designers and merchandisers from leading retail brands 

  • Junior team members with a learning need  

  • Category leads who would like to introduce more licenses into their ranges  

  • Senior team leads who would like to nominate their staff  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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